Quality: Lecia Camera AG

0 years of M evolution has concentrated on development, rather than change for its own sake.So M's are not burdened with over-complication. There are no gadgets. No unnecessary electronic trickery. Nothing to confound the act of photography. Just the most evolved optical performance. And utter mechanical reliability. Heat or cold, rain or dust - which photographer is put off by adverse conditions when in search of the perfect picture? The M needs to be hard-wearing, reliable and robust enough to survive the toughest situations. The designers of an M camera always give durability top priority. That's why only the best materials are used for the camera housing: brass for the cap and base and a highly stable metal alloy for the body. The digital components are carefully selected, too, to make sure they stand the test of practical wear and tear. Meticulous manufacture and careful assembly guarantee decades of reliable functioning to give the photographer as many years of enjoyment with his Leica M as possible. And that means a lifetime. And often longer.